Let’s have a look at the effects of the new eating habits by using the example of China. Since 50 years eat the people in China less legumes, but more fruits and vegetables and especially more meat, which you can see here.
Meat has more protein, but is worse for health. Large enterprises like Walmart® accelerate the development to industrialized food and the Chinese think, they increase their social value, when they visit large supermarkets and fast food restaurants.
McDonald’s® as example is also very enlightening. 1990 opened the first outlet in Shenzhen near Hong Kong. Today exist more than 2000 McDonald’s outlets in China. McDonald’s offers standard products, but tries to adapt to local cultures. That regards the eating habits, but also the strategy of communication. So run McDonalds an advertising campaign in the year 2009 on the occasion of the 60th anniversary of the People’s Republic of China. The famous slogan “i’m lovin’ it®” was changed to “i’m lovin’ it, the strong China”.
This contradiction to the western capitalism maybe funny, but the numbers aren’t funny: 1 billion people worldwide have not enough to eat, but 800 million are overweight.