After the procurement and the protection of information, we now get to the third main aspect of Competitive Intelligence, the exertion of influence.
The attempt to exert influence can be seen in the example of lobbying in national parliaments or in the European Commission.
When the European Commission works on a proposal for a directive, it gathers information as well as opinions from various interest groups. According to a report of the European Parliament exists 3000 of these interest groups in the European Union. That means there are 20,000 lobbyists from companies, offices, associations and regions, but just 15,000 EU officials.